Political Corruption Essay - 1706 Words

All throughout history one thing that has consistently stayed prominent throughout the world is political corruption. Political corruption can be surveyed as when a ranking government official use their power to make illegitimate gains in their private life. However, to define political corruption would be an illicit act done by an elected official that institutes political corruption if the act is unswervingly correlated to their authorized responsibilities, which is also done beneath the color of law or encompasses trading in influence. Political corruption doesn’t always happen, but it has had a pattern throughout history and is the biggest problem in the world at any given time. Corruption comes in many different forms and not just†¦show more content†¦This is particularly common in countries where self-governing establishments are feeble or absentminded. Sequestered rather than public benefits command procedure. This means a moral line has been crossed. Administr ations cannot act without restrictions, and democracy cannot function. Our trust in politicians is injured. We can try to move away from immersion with how we are administered. Then political exploitation lingers unconstrained. As governed people the thought of can this problem solved comes into question. Political corruption can feel intimidating and far-off. People need to call on their legislators and public administrators to be responsible for their activities. Can people really have faith in them if they do not let their constituents know what they are undertaking? People must mandate that they put in place protocols which will force them to act openly. Then corruption has nowhere to hide. And the faith in the political progression will be restored. When influential leaders act visibly, showing their constituents undoubtedly what they do, then people can make knowledgeable selections when they vote. And politicians can be held accountable once selected. From popular assemblies to big organizations, civil culture has a vigorous part to play. Then the governed people can display polling operations and parties’ actions. If government possessions are ill-treated, somebody must reportShow MoreRelatedPolitical Corruption Essay1401 Words   |  6 PagesPolitical corruption has existed throughout the ages. It believed to be most prominent in positions of power, because of the role money plays in getting people power. However, over the centuries, corruption has changed so much so as to not match a particular definition of corruption, perpetually growing deceptively harder to find (Ebbe). The broadest, most suitable definition which exists today simply states that corruption is any illegal act performed by a politician to produce results whichRead MorePolitical Corruption Essay1203 Words   |  5 PagesPolitical Corruption - Political corruption is one of the biggest problems in the United States government, but not just here in America, in other parts of the world as well. This global issue is making big headlines and it is all over the internet, yet people still don’t fully believe that U.S. politicians are corrupt. The people that are making all of the â€Å"under the table† deals have got the American people blinded with false promises. The national debt is growing and we, the people, areRead MoreEssay on Political Corruption2339 Words   |  10 PagesPolitical corruption is a serious problem limiting development in emerging economies. Many scholars have identified corruption as the new enemy of democratization, blaming it for limiting political and socio-economic development of most developing nations (Bardhan P.,1997; Seligson M., 2002, Canache D. and Allison M., 2005). Although no one can really measure â€Å"corruption† due to its discrete nature and the different disco urses defining it, citizen’s perception of corruption can give us an idea ofRead More Political Corruption in Bangladesh Essay3158 Words   |  13 PagesPolitical Corruption in Bangladesh In this paper I will explain how corruption in Bangladesh works, shedding light on a practice that has long kept most people wondering about who is on whose payroll and who owes whom for what. In order to do this without confusing anyone first I will explain a little about the country of Bangladesh. Next I will define corruption and explain the forms it takes, as well as why certain individuals choose to practice corruption. Finally the paper will obviously talkRead MoreEssay Political Corruption in the United States2518 Words   |  11 Pagesâ€Å"Corruption, improper and usually unlawful conduct intended to secure a benefit for oneself or another its forms include bribery, extortion, and the misuse of inside information. It exists where there is community indifference or a lack of enforcement policies.†(Encyclopedia Britannica). Today political Corruption in all forms exists in every country in the world. In some countries it is more prominent then in others, but no mat ter where you go it still occurs. Recently in mid 2013 some politicalRead MoreThe World Bank s Anti Corruption Policy Essay1330 Words   |  6 PagesThis essay will address the question of whether the World Bank’s Anti-Corruption policy can be improved through the adaption of a Political Economy Analysis (PEA) framework. Since John Wolfensohn, then President of the World Bank, addressed the ‘cancer of corruption’ as a major impediment to growth in 1996 the World Bank has adopted a mounting concern over corruption. Today, the Bank’s fixation on corruption incorporates concerns over ‘good governance’, particularly in underdeveloped countries. Read MoreHow Drug And Human Trafficking Differ From Traditional Security Threats1077 Words   |  5 Pagesto reduce the flow of trafficked commodities, states should reduce the supply and demand of the illicit industries. This essay will now discuss the state security challenges of corruption. Corruption is an important factor necessary for smuggling illicit commodities transnationally. Both Munro and Phil Williams support this in their texts, with Williams stating that, corruption is a ‘lubricant which allows organised criminal organisations to operate with maximum effectiveness’. As discussed in theRead MorePublic Corruption1462 Words   |  6 PagesPUBLIC CORRUPTION Kelly Monks Anthony F. Scarpelli CJ-305-02 Applied Criminal Justice Ethics Unit 2 Critical Analysis Essay May 1, 2011 PUBLIC CORRUPTION Public corruption involves a breach of public trust and/or abuse of position by federal, state, or local officials and their private sector accomplices. By broad definition, a government official, whether elected, appointed or hired, may violate federal law when he/she asks for, demands, solicits, accepts, or agrees to receiveRead MorePower Corrupts Essays789 Words   |  4 PagesEngland and Hitler. In a letter to his friend Lord Acton wrote that â€Å"power tends to corrupt; absolute power corrupts absolutely†. This quote describes how absolute power always becomes corrupt. Lord Acton recognized the dangers of political power. He understood that rulers put their own interest above all and will do just about anything to stay in power. He believed that wars were always started to increase the power of the ruler. The wars between countries were always theRead MorePolitical Corruption By Government Officials For Illegitimate Personal Gain1199 Words   |  5 Pagesseveral sovereign nations across the world have been subject to political corruption by government officials for illegitimate personal gain. Corruption used to be a low profile line item. However, today it has reached heights at which the government must get involved to try and cover it up to ensure its secrecy and avoid exploitation. This instance is referred to as Crony Capitalism, which is a theory that has evolved from corruption over a period of time. This idea involves more intervention by

Today, It Is Common Knowledge That Physical Activity Is

Today, it is common knowledge that physical activity is not only important to our physical health, but it also helps improve our mental health as well. But, if that’s so, then why are Americans reaching record high obesity rates? There is no one simple answer to that question, but there are solutions. Thankfully, Colorado schools have adopted and implemented a policy that requires a certain amount of physical activity in elementary schools. Colorado’s House Bill 11-1069 establish a minimum time requirement for physical activity opportunities in grades K-6. Now, I personally wish this was being implemented in middle and high schools as well; but, I suppose this is a good start. Definitely, a huge step up from previously having no†¦show more content†¦In the fourth-grade room math hour is followed by stretching. The teacher calls instructions from the front of the room as she participates herself. She does a rotation of exercises, but each day consists of 5 moves with 10 reps each; squats, lunges, etc. I have learned a lot from my mentor through my observations during his P.E. classes. I like the opportunity to see all grades, 3rd – 5th, playing the same sport, with the same rules, and seeing just how differently their age reflects their play. Each class gets to attend P.E. two days a week for 40 minutes each. Class starts by students walking the perimeter of the gym. The teacher likes to use mathematical grammar when possible. They walk a single lap and then their teacher says, â€Å"Mingle.† The students then fold their arms across their chest, wander freely around the gym, saying â€Å"mingle, mingle, mingle,† loudly. Next, the teacher instructs them to grab their partner. They freeze and pair up with the person closest to them of the same sex. Then, they are instructed to line up down the center of the court and face their partners. That’s when a game of Rock, Paper, Scissors begins. The winner turns around and runs their hardest to their wall, while the loser tries to catch and tag them. They then hustle back to mid-court and do it again. This goes on for five minutes. It really gets their heart rates up and they are having a fun time doingShow MoreRelatedObesity, Lack Of Nutrition And Physical Activity945 Words   |  4 PagesObesity, Lack of Nutritio n and Physical Activity Health is about creating a balance between input and output of energy and materials that are necessary for normal body growth, and the purpose of health is having a positive outlook for further survival. Abnormal nutrition practices have a significant role in an increase in non-communicable diseases. Todays, one of the biggest health concern is obesity that unfortunately is leading causes of death. According to World Health Organization (WHO), obesityRead MoreUnderstanding The Nursing And Health, Wellness, And Illness Essay1145 Words   |  5 Pagesproviding education and care related to nutrition, physical fitness, weight control, avoidance of tobacco and alcohol, avoidance of substance abuse, and enhancing holistic care. According to the CDC, in our state,† two-thirds of all adults (65.7%) are overweight.† Obesity is associated with many chronic diseases, and losing weight produces many health benefits such as, improvements in blood pressure, blood cholesterol, and blo od sugars, physical mobility, self-confidence etc†¦Ã¢â‚¬  (CDC, 2013) To manageRead MoreReducing Complexity Levels Within Supply Chain Management1410 Words   |  6 Pagesare often asked to discuss the top challenges they face in today’s business environment. Since change is constant, the challenges experienced today will at some point change over time. Over all, when taking into consideration all the challenges found in today’s SCM environment, one may wonder how it is possible to effectively and efficiently manage activities within a complex SCM. The answer lies within the decision making and problem solving processes covered this term. Since it is proven thatRead MoreAdaptive Behavior1295 Words   |  6 Pagesindividuals with ID. This term is perceived as outdated and offensive. Families, educators, and the general public are becoming aware that Intellectual Disability is the legal and appropriate term to identify individuals with this disability. One co mmon question people have is why we need to distinguish intellectual disability from developmental disability. The answer is that there are major differences like, the age symptoms first appear, the severity of the limitations experienced, and the requirementsRead MoreOverview of the Developmental Disabilities Assistance and Bill of Rights Act of 20001361 Words   |  5 Pagesï » ¿The Importance of United Cerebral Palsys Assistance to Developmentally Disabled Adults and the Health Care System as a Whole Introduction Children born today have a fifty-fifty chance to live to be one hundred years old or more, and the quality of their lives will be affected by the research and empirical data that is being generated by organizations dedicated to helping developmentally disabled adults live more meaningful lives. These programs also serve as a benchmark in the battle againstRead MoreObesity Epidemic Is Growing With Dramatic Magnitude1467 Words   |  6 Pagesa few, high blood pressure and high cholesterol, type 2 diabetes, breathing problems such as asthma, fatty liver disease, low self-esteem and low quality of living, and impaired social, physical, and emotional function.1 Additionally, childhood obesity leads to premature mortality in adulthood as well as physical morbidity. The effects of childhood obesity do not end when a child outgrows an age, it continues with them and has impacts for the rest of their lives.2 There are a variety of interventionRead MoreReducing Childhood Obesity Essay1405 Words   |  6 Pagesone-dollar menus. One of the areas that need to be given more importance in the fight against obesity is physical education: from elementary throughout high school. Obesity is a disease that is common in America; it usually starts in the elementary age. Physical education not only helps to prevent obesity but also increases self-confidence. It is proven that most students who stick to the physical education plan are more successful academically. There is a need for effective strategies that will curveRead MoreThe Applied Fitness Lab At California State University969 Words   |  4 Pageshow physical activity can alter health risks, such as physical inactivity and obesity. In the modern working environment, many professions require employees to work behind desks for many hours. Therefore, it reduces the amount of physical activity that a person will receive during their life causing an increase in physical inactivity. A person is classified as physically inactive when they do not meet the recommended level of normal physical activity. Current research suggests that physical inactivityRead MoreImportance Of Service Learning Experiences On The Understanding Of Cultural Competence1417 Words   |  6 PagesCultural Competence Introduction Nursing is a dynamic field that is frequently evolving with the changing demographics of the world we live in today. It is important for nurses to have the ability to provide culturally competent care with every patient encounter. Providing culturally competent care is not possible unless the nurse has an understanding of the ethnic background (Flowers, 2014). The purpose of this paper is to reflect on the meaning of the term cultural broker and the phrase â€Å"thinkRead MoreEssay on The American Obesity Epidemic1301 Words   |  6 Pageslong-term conditions, such as heart disease, stroke, high blood pressure, osteoarthritis, diabetes and cancer (Pennybacker 15). Along with the fact that obesity is the most common form of malnutrition in the Western world, it also affects sixty-four percent of Americans (Pennybacker 15; Brownell 1). Obesity is one of today s most visible, yet neglected conditions affecting more Americans each day. According to the Merriam-Webster Dictionary, the definition of obesity is â€Å"a condition characterized

Legal Aspects of Health Care Free Essays

In determining the liability of the parties, it is necessary that the following be first established by the claimant: a) duty; b) breach of duty; c) causation; d) injury. (â€Å"Tort† p. 1) It is clear that once a patient enters the premises of the hospital, an implied contract is thereby created and the hospital is under obligation to attend to the needs of the patient with due care and diligence. We will write a custom essay sample on Legal Aspects of Health Care or any similar topic only for you Order Now This duty was however breached when the hospital employees failed to provide immediate attention to the patient’s needs despite the urgency and immediacy of the situation. It is also clear that the delay of more than one hour from the time the patient was admitted to the hospital despite the finding that the patient needed to undergo immediate surgery is a breach of that duty of care. There is also a proximate cause between the breach and the injury suffered by the patient, which is partial paralysis of his hands. The question left to be determined is who is responsible for the damage suffered. In this case, the nurse committed a breach of her duty of care and was negligent. Instead of giving immediate medical attention to the patient, the nurse decided to first determine if the patient is covered by insurance. The surgeon also committed a breach of his duty of care and due diligence to patient. The medical profession is founded on the duty of due diligence which doctors owe to their patients. In this case, despite the finding of the need for immediate surgery the surgeon merely proceeded to his way without even referring the patient to other doctors who are on duty and who are not on break. The x-ray technologist was likewise negligent when he failed to deliver the x-rays to the radiologist for examination despite the urgency of the situation. The fact that there are other patients in the hospital is not an excuse since every hospital is required by law to have an adequate number of medical personnel to attend to the needs of all its patients. Finding that the hospital employees are negligent, the City General Hospital itself cannot escape its liability. Hospitals can no longer escape their liability under the doctrine of charitable immunity. Karen A. Dean, 1999 p. 1) Under the doctrine of resondeat superior, the negligence of its employees is imputed to them because they are the ones who have control and supervision of their employees. The fact that the hospital is not negligent is not a defense so long as it can be proven that its employees were negligent. Further the recent trend in the new cases is that it is no longer a defense that there is no employer-employee relationship between the physician or the x-ray technician or the nurse to escape its liability (Gene A. Blumenreich p. ) The immunity from liability of hospitals is being restricted by the recent cases. The 1992 case of Uhr vs. Lutheran General Hospital (226 Ill. App. 3d 236, 589 N. E. 2d 723) confirms that a hospital may be held liable for the negligent acts of an independent contractor. Consider also the 1993 case of Gilbert v. Sycamore Community Hospital where the Illinois Supreme Court abrogated the common-law immunity of hospitals for Independent Contractor negligence (156 Ill. 2d 511, 622 N. E. 2d 788) Ib. Yes. The Emergency Medical Treatment and Active Labor Act (EMTALA) applies in this case. The law imposes upon hospitals the obligation to provide medical screening examination to determine whether an emergency medical condition exists. This medical screening examination must be conducted regardless of the Medicare status, insurance coverage or the ability to pay of the patient. (Daris McNelice p. 1) The failure to discharge this obligation renders the hospital liable for civil damages to the injury that the patient may suffer. In this case, the nurse who attended the patient when he arrived for treatment did not immediately conduct medical screening examination to determine the patient’s condition. The act of the nurse in providing the patient with a towel was far short of the obligation required by law. Instead the nurse made an inquiry whether the patient is covered by insurance. Though the law does not prohibit the hospital from inquiring into the ability to pay of the patient, it does require that this inquiry should not delay the conduct of the medical screening examination. The purpose of the law is clear which is to protect against discrimination against patients. This was violated in this case. The patient was lucky that he bumped into a surgeon who determined that he is in a serious medical condition. Despite this however, the hospital still failed to provide proper medical attention to the patient despite the finding that an emergency medical condition exists. Because of the hospital’s failure to comply with the provisions of the said law it may be held liable for damages. 2. The liability for negligence of the nurse, surgeon and the x-ray technologist is distinct and separate. Their liability is independent of each other. It is not a defense in tort cases that the negligence of one is superior to another. The only determining point is that there was a breach of duty committed by these hospital employees and that this breach was the proximate cause of the injury of the patient. As such, the patient who was injured may hold them liable together with the hospital in one suit. However, ordinarily the patients only file suit for damages against the hospital. In case he is able to recover, the hospital has the option of filing claims against these negligent employees who are solidarily liable for their negligence to the hospital. How to cite Legal Aspects of Health Care, Papers Legal Aspects of Health Care Free Essays Nowadays, most health care organizations are well equipped with standards and laws concerned in the provision of health care supervision and management. Yet, many health care organizations face legal issues regarding their conduct especially with regards to patients’ rights, institutional legal responsibility, opposing trust and relationship with the employees. The article entitled Traditional Theories of Liability enumerated four theories of liability dealing mostly with the patients concerns. We will write a custom essay sample on Legal Aspects of Health Care or any similar topic only for you Order Now These theories of liability are as follows: Negligence (or Direct Liability) for Injuries Caused by Cost Containment Measures discusses that health care organization can be held responsible for the negligence committed that can cause impairment to the patient under their supervision. In simple terms, negligence is a careless act of the health care provider towards a patient. A health care provider is held liable for a negligent act according to Tiwari and Baldwa if â€Å"the damage is so obvious that there is no need for any proof of negligence like operating on the wrong part of the body of the patient or undertaking a wrong process of operating (Tiwari Baldwa, 2001).† The Corporate Negligence Doctrine stresses out on the responsibility of the hospital itself to provide health care to its patient. As stated by Randall, â€Å"Corporation negligence will hold an organization liable for the careless performance of a provider when the organization was negligent in hiring or supervising the provider itself (Randall, 1999) .â€Å" Respondeat Superior Doctrine, as pointed out by Randall, â€Å" the employer is held responsible for the neglectful acts of an employee provider even though the employer itself has not acted negligently (Randall, 1999).† The employer (hospital itself) is held liable for the careless act inflicted by an independent contractor. According to Randall, â€Å"Ostensible agency liability is a type of explicit liability in which a health care organization can be apprehended liable for a health care provider’s negligence (Randall, 1999).† A case where in the negligence of the doctors and other medical providers were committed was the case of Darryl Dukes versus U.S. Healthcare, Inc., Germantown Hospital and Medical Center; William W. Banks, M.D; Charles R. Drew Mental Health Center; Edward B. Hosten, M.D. Darryl Dukes, having an ear problem, consulted his physician, William W. Banks. As stated on the case provided by FindLaw,† Darryl underwent a surgery and Banks organized a recommendation asking for blood studies. Darryl handed that medical recommendation to the laboratory of Germantown Hospital and Medical Center but the hospital declined to carry out the tests. The hospital did not provide any explanation for their negative response (â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).† After that, Dukes sought for a second opinion from Dr. Edward B. Hosten, M.D who also asked him to undergo a blood test. Dukes medical condition got worse and he died. It was stated by the article provided by the FindLaw that â€Å"Darryl’s blood sugar level was very high. That condition purportedly could have been detected through a well-timed blood test(â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).† The case, dealing more on the negligence of the medical provider, had gone through a long and critical process. As cleared by the case, â€Å"Dukes’ family filed a suit against organization through which Darryl, being a member of Health Maintenance Organization, accepted his medical treatment. The HMO is considered responsible for the wrongful conduct of doctors and other health care   providers which is under the discussion of ostensible theory (â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).† The case was dismissed and the court granted the HMO’s motion because according to the statement on the article (FindLaw), â€Å"any ostensible agency claim ought to be made on the basis of what the assistance arrangement provides and is consequently associated to it(â€Å"D.C. Civil Action No. 93-cv-00577†, 2006)† References Dukes v. United States Health Care Sys., Inc. , 848 F. Supp. 39, 42 (E.D. Pa. 1994) (UNITED STATES COURT OF APPEALS 2006). Randall, V. R. ( 1999). Traditional Theories of Liability   Retrieved October 28, 2006, from http://academic.udayton.edu/health/02organ/manage01e.htm#N_290_ Tiwari, S. K., Baldwa, M. (2001). Medical Negligence Retrieved October 28, 2006, from http://www.indianpediatrics.net/may2001/may-488-495.htm How to cite Legal Aspects of Health Care, Essay examples

Online Social Networks Management †Free Samples to Students

Question: Discuss about the Online Social Networks Management. Answer: Introduction: The following report is going to illustrate and analyze business to business market analysis of Bee Cheng Xiang and Lim Chee Guan- in food chain industry. Singaporean food chain industry has been considered as one of the strongest ones in the country because of frequent visit of the tourists. This report looks in to the comparative assessment of both the companies. As a matter of fact, this has to be taken into certain consideration pertaining to the effective understanding of the fact that has to be taken into certain consideration in specification with its B2B associates (Aung and Chang 2014). The following report begins with the market segmentation followed by external market analysis, existing supply chain analysis, value proposition, product attribute model, genetic strategies model and other implications. Bee Cheng Hiang has been one of the most significant companies in the food and beverage industries in Singapore. It is the favourite brand in Singapore for pork and other sliced meat. As a matter of fact, the company has built up its effective brand image with its continuous growth structure. As a matter of fact, this has been taken into certain consideration pertaining to the effective understanding pertaining to the entire case. With quality confirmation and taste improvement, the company has ensured that it would maintain the proper contract with its suppliers. The most significant competitor in the local market of Bee Cheng Hiang is Lim Chee Guan (Mubeen and Subramanya 2014). In order to overcome the setbacks and put greater business impact in the market, both the companies strategize their B2B practices. PESTLE analysis: Bee Cheng Hiang Political Being a bureaucratic country, the Government of Singapore is found to have been changing the policies in continuity. As a consequence it has been found that in most of the cases the basic rule has been to find out how effective this has been for the food chain companies who perform their business all over the all. The new health implications have effectively changed the business process of both of Bee Cheng Hiang (Lim 2016). Economic Singapores economy is largely dependent on tourism thus influencing the food chain business with the visit of the tourists from almost every corner of the world. 2016-17 financial sessions has witnessed a positive rise in the growth rate of national economy i.e. more than 4.5 %. The food business in the country is highly impacted upon by the growing economy that is stringently based on tourism. This has enhanced the business of Bee Cheng Hiang. Social With varieties in socio cultural environment the choice and selection for food has also got different tastes. With the growing number of food chain business, the food manufacturing companies have got their scope to flourish accordingly. This has not only ensured a strong foundation of equal understanding between the manufacturer and the retailers, but has also provided ample opportunities to the third party companies to focus on how the B2B procedures can be eased through (Dmitriev et al. 2014). Technological Strong database management system in inventory management and supply chain practices have positive impact upon the value chain of the food manufacturing and retail food chain companies in Singapore. Implementation of robotic supply and billing process, the business process outsourcing with the third party organizations has also eased the B2B marketing. It has also been supported by cloud computing system. Since, in most of the cases this has been taken into certain consideration pertaining to the effective understanding that there is a clear understanding of the process pertaining to the effective understanding of the entire case, this has been taken into certain understanding that in most of the cases the B2b process is helped by technological advancement (Mubeen and Subramanya 2014). Legal Singapore has strict laws and regulations when it comes to regulating the food industry. The food businesses are bound to follow these laws. This has affected Bee Cheng Hiang as it has to abide by the laws while conducting the business. Environmnetal The favorable attitude of the customers in Singapore has given rise to a profitable food industry in the country. This has also positively impacted the B2B food industry like Bee Cheng Hiang. Lim Chee Guan Political There have certain changes in the political conditions of Singapore that have affected the business concerns in the nation. There have been strict regulations that have governed the food businesses in the nation. The new health implications have effectively changed the business process of both of Lim Chee Guan. Economic Tourism is a major business of Singapore and there are large number of tourists who visit Singapore every year. Due to high GDP growth ($ 320 billion), and high per capita income, the food chain or food manufacturing industry has been provided with ample scope to flourish in the countrys growing economy. This has enhanced the business of Lim Chee Guan. Social Singapore is rich in cultural diversity and the food preferences of different societies differ. This has given rise to a variety of food items that the food suppliers serve. The changes in the tastes and preferences of the customers have also encourages the food suppliers to experiment with their dishes and come up with better items. The support of the society has enabled the food industry to flourish in Singapore. Technological The advancements in the technologies have enabled the food industry to manage its day- to- day functions more efficiently. The food suppliers take feedbacks from the business customers based upon their experiences and promote their businesses over various social networking websites such as Facebook and Twitter. Lim Chee Guan has also efficiently utilized technology for enhancing its business operations. Legal Lim Chee Guan is required to abide by the laws that are applicable on the food industry. This ensures the standard and quality of food in the B2B food industry. Environmnetal Lim Chee Guan has witnessed favourable responses from its clients that has helped the company to flourish and increase its connections within the industry. Comparative Strategy and Value Proposition: Both the companies undoubtedly focus on the quality service and food provision to their customers. However, there are basic differences in B2B processing (Kruege and Dix 2014). As a matter of fact, this has been taken into certain consideration pertaining to the effective understanding that in most of the cases it has been taken into certain consideration pertaining to the entire case of business performance (Meng, Chin and Grant 2015). The following comparative table demonstrates how the value proposition is performed in both the food chain companies: Bee Chen Hiang Lim Chee Guang Product: i) Bigger growth Product: i) Faster Growth Benefits: i) Customized investment Benefits: i) Third party intervention Funding i) Core business company Funding i) Stockholders Accelerator i) Productivity and quality assurance Accelerator i) Productivity and quality assurance Company 1 Company 2 Technological Competency Technological competency is highly effective in the supply chain business of the company Most of the supply inventory process in managed through manual process Capability Large scale procurement from the suppliers (LIM and SAVAGE 2015) Small scale gradual procurement from the suppliers Social Environment Community build- up Community build-up Cost Fixed Flexible Prestige Behavioural Market Process KantersCore competencies Technological Competency Technological competency is highly effective in the supply chain business of the company Most of the supply inventory process in managed through manual process Capability Bee Cheng Xiang is highly competitive in terms o making it a greater aspect for the suppliers. The company mostly uses the local suppliers so as to hold a strong grip in the market (Mubeen and Subramanya 2014) Most of the suppliers are long distanced and are contracted through third party organizers. In this case outsourcing is highly focused on (Mubeen and Subramanya 2014) Focus Bee Cheng Xiang focuses on the developing capability of the learning circle with the inventory providers. The company does not believe in the development of learning circle, however it focus on the basic concept of cutting of cost through inviting the outsourcing agencies. Networking the networking and diffusion of the company depends on the basic contemplation of the organizational philosophy that is to provide best quality sliced pork to the customers. In this regard this has to be taken into certain consideration pertaining to the effective contract with the farms with proper PLF involvement. Monitoring is one of the strongest weapons for this company in this sector. As a matter of fact, this has been taken into certain consideration that in most of the cases the networking is built through the third parties who would drive to the most secured and cheapest farms. Product Attributes model. Company 1 Company 2 current (Physical) Product Portfolio Efficiency In order to ensure the efficiency of the products the company makes a business contract and keep continuous vigilance with the suppliers Put a thorough testing of the flesh that is provided by the suppliers Testability The testability has been taken into certain consideration pertaining to the effective chances of how this would happen through the important segment of product attribute The company stringently focuses on the tstability of the products provided by the suppliers Completeness Apart from pork slice no other product has completeness It has average completeness of each and every food offered to the customers Current Distribution Channel performance Bee Chen Hiang Effectiveness The orders are being delivered within time and is cost effective. Equity The marketing channel provides excellent service to Bee Chen Hiang in improving its brand image. Efficiency The organization has efficient staff that ensure excellent service to the business concerns. Lim Chee Guang Effectiveness Efforts are made by the channel members to enhance the reach of the business and enhance the utilization of the product. Equity The suppliers of Lim Chee Guang offer excellent credit facilities to the company that enables the company to enhance its profits. Efficiency The organizations staff are very friendly and cooperative that helps in establishing good relationships with the other businesses. Current value proposition of Bee Cheng Hiang: The organization provides good quality products to its clients and ensures that the products are safe to consume. The organization does not compromise with the quality of products even if it results in increase in the expenditures. It emphasizes upon maintaining a clean and hygienic environment within the organization. The organization is taking measures to expand its business globally. The organization equally emphasizes upon the maintenance of a strategic and effective management system. The organization is working constantly on exceeding the client satisfaction. Current value proposition of Lim Chee Guang: The organization has not emphasized much upon publicizing its value proposition however; the organization provides good quality and a variety of products to its business clients. The organization was established in the year 1938 and has been successful since many decades. The organization aims at capturing the authentic and traditional tastes of Singapore and emphasizes upon maintaining a strong base of loyal clients. The organization comes up with several offers from time- to- time for attracting the clients and has been knowjn for its sophisticated and quality food items. Conclusion: Having read the aforementioned analysis in terms of B2B business, it could be stated that there has been a possible thought process in the acceptance of technology and other influences. Taking the model into consideration, it can be stated that in many of the B2B performances both the companies share same attributes. However, there are other distinctive traits in overall business performance. Considering the business competency, it can be stated that there has been a positive criteria pertaining to the effective causal changes in need. The food industry- both manufacturing and food chain- in Singapore has been an important genre that has been supporting the national economy strongly. On top of that, the basic understanding has been the entire case for the actual data consideration. Since this has been taken into certain consideration pertaining to the effective understanding of the cases, there has been a focus on the entire B2B process between the retailers and the suppliers. The af orementioned discussion thus concludes that the Bee Cheng Xiang is more compatible than Lim Chee Guan in performing logistics business with the suppliers and distributors. Reference: Aung, M.M. and Chang, Y.S., 2014. Traceability in a food supply chain: Safety and quality perspectives.Food control,39, pp.172-184. Dmitriev, V., Simmons, G., Truong, Y., Palmer, M. and Schneckenberg, D., 2014. An exploration of business model development in the commercialization of techn Krueger, M.W. and Dix, M., 2014. Analysis of Cloud Business Models for the Industrial B2B Market.IT Convergence Practice (INPRA),2(2). LIM, C.F. and SAVAGE, V.R., 2015. Singapore's fresh pork supply: food security and environmental impacts. InSustainability Matters: Environmental and Climate Changes in the Asia-Pacific(pp. 205-235). Lim, G., 2016. Value chain upgrading: Evidence from the Singaporean aquaculture industry.Marine Policy,63, pp.191-197. Martnez-Nez, M. and Prez-Aguiar, W.S., 2014. Efficiency analysis of information technology and online social networks management: An integrated DEA-model assessment.Information Management,51(6), pp.712-725. Martnez-Nez, M. and Prez-Aguiar, W.S., 2014. Efficiency analysis of information technology and online social networks management: An integrated DEA-model assessment.Information Management,51(6), pp.712-725. Meng, X., Chin, A. and Grant, B., 2015. Long?run Effect of the Global Financial Crisis on Singapore's Tourism and the Economy.Asian Economic Journal,29(1), pp.41-60. Mubeen, S. and Subramanya, K.N., 2014. Selection of Supplier in B2B E-commerce using Work Flow Petri net.International Journal of Managing Value and Supply Chains,5(3), p.91.ology innovations.RD Management,44(3), pp.306-321.

Effectiveness of Celebrity Endorsements for Non-Profit Organization Essay Example

Effectiveness of Celebrity Endorsements for Non-Profit Organization Essay ASSIGNMENT COVER SHEET Every piece of written work you submit for assessment must have this cover sheet attached. Please type in your details then copy and paste to the front of your assignment and save the file ready to upload. COURSE DETAILS Course Code: RBUS2900 Course Co-ordinator: Dr. Ravi Pappu Course Name: Business Research Methods Assignment No: 2B Assignment Due Date: 28/05/2012 STUDENT CONTACT DETAILS Student Number: James Jun Qiang Low Ng Han Siong Derrick Bram Wijaya Peng Yang Cheng Student Name: 42683346 42485184 42734480 42602600 Email Address: Low. [emailprotected] com Derrick. [emailprotected] com [emailprotected] com [emailprotected] com Work submitted may be subjected to a plagiarism detection process. If this process is used, then copies of this work would be retained and used as source material for conducting future plagiarism checks. Due Date: 28/05/2012 Submitted date: 27/05/2012 RBUS2900 Business Research Methods Assignment 2B Tutorial report Cover sheet Studen t ID 42683346 42485184 42734480 42602600 Low Ng Wijaya Cheng James Jun Qiang Han Siong Bram Peng Yang WEDNESDAY, 12pm – 1pm T27 Assignment 2B TOM MAGOR Surname Given name Tutorial date time Tutorial group (e. g. T24: G1) Assignment Number Tutor’s name Time Tutor T6 Wed 12-1 Teegan T10 Wed 10-11 Teegan T14 Wed 1-2 Kim Tutorial T15 T16 Wed Wed 8-9 9-10 Tom Teegan Tutorial T24 T25 Thu Thu 11-12 3-4 Max Max T18 Wed 4-5 Kim T19 Wed 5-6 Kim T20 Tue 2-3 Kim Time Tutor T21 Tue 8-9 Rahil T22 Tue 9-10 Rahil T23 Tue 2-3 Rahil T26 Tue 12-1 Tom T27 Wed 12-1 Tom T28 Mon 10-11 Max RBUS2900 Business Research Method Assignment 2 Part B RBUS2900: BUSINESS RESEARCH METHODS Effectiveness of Celebrity Endorsements We will write a custom essay sample on Effectiveness of Celebrity Endorsements for Non-Profit Organization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Effectiveness of Celebrity Endorsements for Non-Profit Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Effectiveness of Celebrity Endorsements for Non-Profit Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For Non-Profit Organization James Jun Qiang Low Ng Han Siong Derrick Bram Wijaya Peng Yang Cheng 5/28/2012 This is a research plan on how different celebrity related factors influence donor/volunteer perceptions of the non-profit organization endorsed. RBUS2900 Business Research Method Assignment 2 Part B EXECUTIVE SUMMARY This proposal is written to address the concerns of PeTA in investigating the effect that celebrity endorsers have on the organisation that they endorse. In particular, three aspects of the celebrity will be analysed. Firstly, due to the high number of advertisement used by PeTA that feature near nude celebrities, this paper will analyse how does the physical attractiveness of a celebrity influence a consumer’s perception of the organisation. Secondly, as many of these celebrities are seen to endorse multiple brands, it would be beneficial for PeTA to study how does over endorsement influence the perception consumers have of PeTA. Lastly, it is proposed that should consumers perceive that celebrities are being paid for their work endorsing PeTA, it would lead to a negative effect on the perception of the organisation. It is also proposed that age, gender and education level will each have a moderating effect on the relationship that exist between each variable and the perception of PeTA. Based on the research objective, it is proposed that the most suitable research method is a pretest-posttest control group experiment whereby negative information about a celebrity’s over endorsement and income from the endorsement will be controlled and provided and the effects of this information will be analysed. This method was chosen as it allows for an isolation of the subjects into specifically just experiencing the experimental conditions. A control group allows for a more accurate detection of changes. Respondents will be selected via simple random sampling from a telephone book used as a sampling frame. The results of the experiment will then be tested using SPSS. Specifically, descriptive statistics, factor analysis, paired samples t-test and multiple regression analysis will be utilised to produce the results. Due to the need to establish cause-and-effect in the experiment, it is proposed that multiple regression analysis would be most suitable. This technique, coupled with theory, will be able to provide PeTA with a good picture of whether perception of a celebrity endorser will have an impact on the perception of the organisation. RBUS2900 Business Research Method Assignment 2 Part B Table of Contents 1. INTRODUCTION .. 1 1. 1 1. 2 2. 1 2. 2 2. 3 2. 4 2. 5 3. 1 3. 2 3. 3 3. 4 Problem statement and Research Objectives Importance . 2 Perception of the organisation (Dependent variable).. 3 Attractiveness (Independent variable 1) 3 Over-endorsement by celebrity (Independent variable 2) . 4 Perceived celebrity income from endorsement (Independent variable 3) Moderating variables .. 6 Research design. 7 Research method . 7 Sampling design Data collection 9 Ethics 9 Data collection method .. 10 Figure 1 – Relationship Model Diagram 2. HYPOTHESES DEVELOPMENT .. 3 3. RESEARCH METHODOLOGY 7 3. 4. 1 3. 4. 2 Figure 2 – Pretest-Posttest Group Experiment Method . 10 Figure 3 – Survey: Total error diagram .. 2 Table 1 – Survey errors encountered 13 3. 5 Measurement (Please refer to appendix 2 for survey questions) . 13 Perception of organisation (Dependent variable). 13 Attractiveness (Independent variable) . 14 Over-endorsement of celebrity (Independent variable) 4 Perception of income from endorsement (Independent variable) . 14 3. 5. 1 3. 5. 2 3. 5. 3 3. 5. 4 4. 1 4. DATA ANALYSIS.. 15 Procedure.. 15 Descriptive statistics. 5 Factor analysis. 15 Paired sample T-test . 16 Multiple regression analysis . 16 Factor analysis. 7 Paired samples t-test .. 17 4. 1. 1 4. 1. 2 4. 1. 3 4. 1. 4 4. 2 4. 2. 1 4. 2. 2 Expected results . 17 RBUS2900 Business Research Method Assignment 2 Part B Figure 4 – Sample paired t-test results 18 4. 3. 3 4. 3. Multiple regression analysis . 18 Discussion of outcomes . 18 References . 20 APPENDIX .. 3 Appendix 1 .. 23 Table 1a Table 1b Table 1c Table 1d Appendix 2 Appendix 3 Conceptual definitions . 23 Hypotheses .. 4 List of measures .. 25 Data analysis techniques 26 Measurement instrument (Survey) 27 Schedule .. 1 RBUS2900 Business Research Method Assignment 2 Part B 1. INTRODUCTION 1. 1 Problem statement and Research Objectives People for the Ethical Treatment of Animals (PeTA) is the largest animals rights organisation in the world with more than three million members and supporters. It uses a variety of avenues to bring forward its campaign and one of them is through the use of celebrity endorsements. (PeTA, 2012) As a result, there is a need to analyse the effectiveness of celebrity endorsement in furthering the agenda of PeTA. In particular, due to the vast differences in types of celebrities as well as industries that the celebrities are based in, consumers may have a different perception of these celebrities as well as the organisation that is being endorsed. As such, a negative perception of a celebrity and his/her industry may result in transference of negative perception to the organisation being endorsed. (White, Goddard Wilbur, 2009) This is especially applicable to PeTA who endorses celebrities that come from many different industries and each celebrity varies in terms of social standing as well as reputation. As such, an investigation into the effects of celebrity perception resulting in negative information transference to the endorsed organisation will be most suitable to be undertaken for research by PeTA. Based on the problem stated above, there is a need to investigate the various aspects of a celebrity and its effect on PeTA as the endorsed organisation. Three independent factors have been established that form the perception of a celebrity and the dependent variable of the endorsed organisation. (Please refer to figure 1) RBUS2900 Business Research Method Assignment 2 Part B 1 Figure 1 – Relationship Model Diagram 1. Importance The importance of this research study is to ensure a suitable fit between the celebrity and PeTA. This fit is determined by the perception of the celebrity and its effect on the perception of the organisation. By ensuring a good fit, PeTA will be able to focus more specifically on a target market that might have been otherwise unreachable due to the u nsuitable fit between celebrity and PeTA. This is with the pretext that there is a positive correlation between perception of celebrity endorser and perception of organisation. RBUS2900 Business Research Method Assignment 2 Part B 2 . HYPOTHESES DEVELOPMENT 2. 1 Perception of the organisation (Dependent variable) Perception of the organisation is the dependent variable in the case of this study as it seeks to elaborate whether the below-mentioned independent variables will have an impact on the consumer’s perception of the organisation after they have been subjected to the exposure of the independent variables. A similar test conducted by Trimble and Rifon (2006), stated that the attitudes of the audiences toward a non-profit organisation increased when it was endorsed by a celebrity with a positive image. The variables mentioned below are similar in context with what Trimble and Rifon have done but analyses different variables and will provide a different conclusion. 2. 2 Attractiveness (Independent variable 1) Attractiveness of a celebrity has always been a factor of consideration when selecting an endorser for a product. This is particularly the case when evaluating the celebrity endorsers that have been chosen by PeTA whereby physically attractive celebrities are chosen as endorsers. It is seen that physical attractiveness is able to facilitate attitude change (Baker Churchill 1977; Caballero Pride 1984; Chaiken 1986; Horai et al. 974; Joseph 1982; Kulka Kessler 1978; Mills Aronson 1965; Mills Harvey 1972) However, not all research has demonstrated that it increases attitude change in that it causes the consumer to develop a positive perception of the product/organisation being endorsed. The Source Attractiveness Model, derived by McGuire (1985) in a study, suggests that simil arity, familiarity and likeability of a celebrity endorser will determine their effectiveness in endorsing a product. This suggest contrary to the list of articles stated that the RBUS2900 Business Research Method Assignment 2 Part B 3 ttractiveness in the sense of likeability of a celebrity endorser can indeed increase the positive perception of the product/organisation that is endorsed. Hence, by studying the physical attractiveness of a celebrity endorser, especially in the light of how PeTA strongly uses physical attractiveness as an important consideration in selecting endorsers, it would be most suitable to study how the supposed perception of physical attractiveness of a celebrity will indeed affect the perception of PeTA. The hypothesis derived from this variable is as such: H1: The perceived physical attractiveness of an endorser will result in an increased positive perception of the endorsed organisation 2. 3 Over-endorsement by celebrity (Independent variable 2) Mowen and Brown (1981) in their analysis of the effectiveness of celebrity endorsers have suggested that a natural occurrence from the vast number of products endorsed by celebrities is that some celebrities tend to endorse a number of products. While ideally, it is stated that endorsers should not be tarnished by their associations with other products (Foote, Cone Belding 1978), having a â€Å"virgin† endorser would generally be highly expensive and such would not be practical. Hence, the issue of multiple endorsements by a celebrity is especially pertinent in this case because PeTA is seen to have endorsed many celebrities that might endorsed products that are contradictory to the nature of PeTA, which is to protect animals. This may cause a disparity in the perception consumers will now have over the endorsement of such celebrity of PeTA. Kaikati (1987) and Mowen and Brown (1981) have further substantiated that a celebrity endorser may be perceived to be less credible should the celebrity choose to endorse more brands and products. RBUS2900 Business Research Method Assignment 2 Part B 4 Hence, it is brought forth in the next hypothesis: H2: In situations whereby celebrities are seen to endorse multiple products that might be contradictory to the nature of the organisation, there will be a decrease in positive perception of the endorsed organisation. 2. 4 Perceived celebrity income from endorsement (Independent variable 3) When endorsing a product, celebrities are often paid for their services. This is very much accepted as a service rendered, is expected to be paid for. However, the issue in studying this is especially pertinent as by being paid, it is questionable whether that celebrity is truly endorsing the product out of genuine belief in the product or solely for the monetary benefit involved. In the case of PeTA and its endorsed celebrities, it would be especially appropriate as protection of animals is more often a lifestyle and not just the usage of a particular product. The celebrity endorsing the product is expected to believe in the protection of animals and not just for the monetary benefit involved. However, does this perception of being paid for the endorsement result in a related decrease of positive perception for the organisation endorsed? Correspondence Bias (Gilbert Jones, 1986) refers to the observer’s exaggerated use of dispositional attributions, assumptions that the actor does what he does due to his internal dispositions. Kardes (1993) has related this to endorsement advertisements whereby consumers disregard the situational constraints such as the money being paid to the celebrity, due to correspondence bias and thus contributes to the effectiveness of endorsement advertisements. Cronley et al. (1999) found support for the above-mentioned theory in that participants of an experiment actually assumed that the endorser actually liked the product regardless of whether the endorser was paid or not. This was correlated to the participants’ attitudes toward the advertisement, the product and the endorser. RBUS2900 Business Research Method Assignment 2 Part B 5 However, a study conduct by Sorum, Grape and Silvera (2003), had opposite results to Cronley’s 1999 experiment. There was no correspondence bias found in the study. As such, it would be most appropriate the study the supposed effects of correspondence bias on the consumers who see the PeTA advertisements and whether there is a disregard of situational constraints much like in the experiment conducted by Cronley et al. 1999) The hypothesis put forth is thus: H3: The more a celebrity is perceived to be paid for the endorsement, the more negative the perception of the organisation. 2. 5 Moderating variables This study will utilise three moderating variables in the study of the effects of perception of the celebrity endorser in relation to the perception of the endorsed organisation. It is proposed that as age dec reases, the effects of each independent variable on the dependent variable will decrease as well due to the decreased perception of the consumer of the variability of the independent variables. The Selectivity Hypothesis (Putrevu, 2001) has suggested that gender differences in information processing emerge because men are more likely to be driven by overall message themes and women are more likely to engage in detailed elaboration of messages. Hence as a moderating variable, it can be seen that gender is expected to have a moderating effect on the independent variables. Lastly, a study by Daneshvary and Schwer (2000) has concluded that education level is seen to have an impact on perception of endorsement. Lower levels of education are more impressionable to association endorsements than individuals with a college education. Education provides individuals with analytical skills to decipher information and make an RBUS2900 Business Research Method Assignment 2 Part B 6 informed purchase rather than just relying on one source of information. As such, it can be said that education will have a moderating effect on the independent variables. 3. RESEARCH METHODOLOGY 3. 1 Research design The research design chosen for this study will be causal in nature as it seeks to understand the cause-and-effect relationships that exist. In particular, it will seek to explain the variance in the perception of the organisation, by analysing the independent variables involved and looking to infer theories and data analysis results to draw a conclusive cause of the variance in the perception of the organisation. As elaborated by Zikmund et al, â€Å"before causal studies are undertaken, researchers typically have a good understanding of the phenomena being studied. † (2010) Hence a causal design is selected due to the vast knowledge already in existence in terms of the literature on perception of an organisation as well as the perception of a celebrity endorser. However, little has been done to show any appropriate causation between the two variables especially one that is particular to the nature of a non-profit organisation. 3. 2 Research method Due to the nature of the research design, an experimental design of a pretest-posttest control group design will be used to explain the cause-and-effect relationship that is proposed between the independent and dependent variable. The subjects in the experimental group are tested before and after being exposed to the treatment. The control group will also be tested at both times but would not be subjected to the treatment. In using this design, Dimitrov and Rumrill Jr. have suggested three considerations in terms of validity of the design. The first two are pertinent to internal validation, which is the degree to RBUS2900 Business Research Method Assignment 2 Part B 7 which the experimental treatment makes a difference in the specific experimental settings and the third one is in consideration of external validity which is the degree to which the treatment effect can be generalised across populations, settings, treatment variables and measurement instruments. (2003, p. 59) Maturation, an internal validity issue, occurs when biological and psychological characteristics of research participants change during the experiment, thus affecting their posttest scores. History, also an internal validity issue, occurs when participants experience an event that will affect their post-test scores. Whereas the interaction of pretesting and treatment, an external validity issue, happens when the pretest sensitises pa rticipants so that they respond differently to the treatment as they might have without the pretest. (Dimitrov Rumrill Jr. , p. 60) Maturation and History will not be an issue for the conduct of our experiment as the time lapse between the pretest and posttest phase is negligible and thus should not allow for any changes in Maturation and History. To prevent the participants from becoming sensitised and perform the experiment differently from what they would have without the pretest, we are utilising a fictional situation in order to control the knowledge of the participants on the subject. Please refer to the Data Collection portion to gain a better understanding. 3. 3 Sampling design Based on the purpose of this research, the decisions resulting from this experiment will have many strategic managerial implications. As such, the target population would be defined as the entire population in the world of people who are of suitable age to donate to a non-profit organisation. As seen from the PeTA website (n. d. ), one of the means of donating would be through credit card deductions. As such, a suitable age group would be the minimum age RBUS2900 Business Research Method Assignment 2 Part B 8 group for owning a credit card, which is 18 years old. Hence the population would range from individuals of 18 years and above. Hence, the population in Australia will be subjected to a simple random sampling method to form the sample population. Chosen participants are expected to be of a variety with differing age groups, gender and income level. As such, a sampling frame of the national telephone numbers in Australia will be used. Factors to consider when determining sample size are the confidence interval needed to predict the result and the amount of standard error permissible to estimate the population parameter. Hence, based on the formula provided by Zikmund et al. (2010, p. 435), with a confidence interval of 95 percent, range of error of 0. 5 and an estimated population standard deviation of 4. 0, we will have a minimum sample size of 246. 3. 4 Data collection 3. 4. 1 Ethics Before proceeding on with data collection, the group will have to keep in mind the ethical issues involved. As researchers, the group will have to be responsible to the people who are involved in this research. Our group will adhere to these select principles such as: a. Objectivity Strive to avoid bias in experimental design, data analysis, data interpretation, peer review, personnel decisions, grant writing, expert testimony, and other aspects of research where objectivity is expected or required. Avoid or minimize bias or self-deception. Disclose personal or financial interests that may affect research. b. Honesty RBUS2900 Business Research Method Assignment 2 Part B 9 Strive for honesty in all scientific communications. Honestly report data, results, methods and procedures, and publication status. Do not fabricate, falsify, or misrepresent data. Do not deceive colleagues, granting agencies, or the public. c. Legality Know and obey relevant laws and institutional and governmental policies. d. Privacy Protect confidential communications, such as papers or grants submitted for publication, personnel records, trade or military secrets, and patient records. e. Nonmaleficence (principle of doing no harm) When conducting research on human subjects, minimize harms and risks and maximize benefits; respect human dignity, privacy, and autonomy; take special precautions with vulnerable populations; and strive to distribute the benefits and burdens of research fairly. These are some of the principles that researchers should adhere to (Peter Steane, 2004; Shamoo A Resnik D, 2009) 3. 4. 2 Data collection method Jack R. Fraenkel, Figure 2 – Pretest-Posttest Group Experiment Method 1993 In this design, the dependant variable will be measured before and after the treatment level is presented. This allows the researcher to compute the means for pretest and posttest and measure the difference (Millsap, 2009). A scenario-based study was chosen because this RBUS2900 Business Research Method Assignment 2 Part B 10 ethod allows for easier operationalising of the manipulations, providing more control over the variables (Dong, Evans Zou 2008). We have identified that we will be using communication as the mean of obtaining primary data, specifically conducting a survey. We have chosen to conduct a survey due to the following criteria (Zikmund et al. , 2010): ? ? ? Questions asked for the tested variables are internal to the respondents. Survey provides the best versatility as the research contains different type of data. As this is a low budget research project, survey is the most efficient and economical data collection method. a. Pretest Written scenarios will be created for this experiment. In the first phase of the pretest, background information of a non-profit organization (PeTA) is provided. Twenty-six questions are then tested to analyse the perceived image of the organization. In the second phase of the pre-test, a celebrity endorser (Brad Pitt) will be introduced. Positive background information about the celebrity is then given. Twelve questions are then used to test the three independent variables. . Posttest In the third phase of the experiment, negative information about the celebrity endorser is given. Information supplied is related to the three independent variables of the following settings: ? ? Attractiveness: Images of a sex scandal and a rugged image of the celebrity Multiple Endorsements: Information of celebrity endorsing for multiple brands however, contradicting to the values of the non-profit organization ? Perceive Income: Information of celebrity getting paid to endorse for a non-profit organization RBUS2900 Business Research Method Assignment 2 Part B 11 Subsequently, the respondents are to fill in the twenty-six questions and twelve questions again in order to analyse the effects of the negative information. c. Procedure The survey will be conducted in an enclosed room and the participants will be seated at individual tables during the conduct of the survey. They will then be randomly selected to be either in the experiment or control group. They will also be informed that their careful consideration into each question would help the researchers evaluate celebrity endorsements on non-profit organizations. This is reminded again by the title provided at the cover page. It will also be emphasised that their participation in voluntary and confidentiality is kept at the strictest levels. This is reminded again as a disclaimer on the last page of the survey. d. Errors Figure 3 – Survey: Total error diagram The figure shows the various types of errors that might be present in survey. Particularly in our survey, we have identified the following possible errors that we might face and the control measures: RBUS2900 Business Research Method Assignment 2 Part B 12 Type of Error Random Sampling Error Response error Interviewer bias Response error Extremity bias Administrative error Interviewer error Control measures Increase the sample size from People of very extreme initial 100 to 200. backgrounds existing in randomize (Bartlett, Kotrlik, Higgins, group 2001) Interviewer introduced as As we are asking about Brad Pitt neutral parties helping to attractiveness, the respondent may facilitate the session and has answer differently due to the nothing to do with the research presence of the interviewer group (Herbert F. Weisberg, 2005) Before the start of the questionnaire, address to the As most of the questions provided respondents the importance of are a seven point semantic correct data needed to be differentiated scale, respondents collected from them, thus may just choose 1 or 7 for emphasizing our appreciation convinence to them to provide their best effort. (Ian Gregory, 2003) As there are two different sets of Make sure the experiment survey, the interviewer might issue ground is properly organize out the wrong amount

Human Resource Management (HRM) Level 4 Assignment 1 Coursework

Human Resource Management (HRM) Level 4 Assignment 1 Coursework Human Resource Management (HRM) Level 4 Assignment 1 – Coursework Example Criticism of HRM Causes of Misunderstandings of the Roles of that HRM Performs There has been a lot of is misunderstanding of the roles performed by the HRM. Such misunderstandings, usually result due to various reasons, some of which are job related. In most cases, the roles performed by HRM are usually confused with the roles of other personnel in the HR department or in the organization as a whole. This ends in confusion and misunderstanding of the roles performed by the HRM. In as much as roles such as leading are usually left to the HRM, other human resource personnel also find themselves performing such roles, hence ending n misunderstanding of who really is to perform such duties (Trost, 2010). Secondly, as the HRM tries to execute his duties, it could easily be misunderstood that employees should confront them with confidentiality. However, when seeking the help of HRM, it should not be kept confidential. Instead, the HRM should protect the confidence of those who seek their help and only share the information with those who really need to know. The fact that HRM is an employee of an organization, it is usually believed that their role is to have the interest of the company at hand. However, HRM also ensures compliance o the human resource regulations in the company. This also causes misunderstanding of the roles that the HRM performs in an organization.Criticism of HRM and how to reduce themFirst, HRM is considered to be more rhetoric than a reality. Many supporters have created a lot of hype around this concept (Aswathappa, 2007). The term HRM in itself also lacks precision that anybody can use it to mean what they want. Secondly, there is money cost in the HRM functions, however, no attempt has been made to carry out a cost-benefit analysis. To reduce such criticisms, there’s a need for a precise definition of HRM including its functions, extensiveness as well as coverage. Every HRM function should also be subjected to cost-benefit analysis to enable the management to identify the functions with their costs and benefits together. ReferencesAswathappa, K. (2007). Human Resource and Personnel Management (4th ed.). New Delhi: Tata McGraw-Hill.Trost, A. (2010, November 23). Is HR Too Important tobe left to HR? Harvard Business Review, 1-2. Retrieved from https://hbr.org/2010/11/is-hr-too-important-to-be-left

The Rule of Self-Reliance in the Nineteenth Century Literature Essay

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Story telling - Essay Example The memories of my childhood days are nostalgic especially those with my grandfather. He is a man I will never forget for the positive impact he had in my life. In his young days, he was a pearl diver and later a fisherman. My grandfather was a man on his word and kept all the promises he made and only talked when he had something to say. He taught me on how to become a good listener and only talk when it is important. Ali was a strong man who was married to only one wife, twelve children, six boys and six girls. He wanted a great future for his children and that is why he ensured that they acquired education. According to Ritchie (27), education was not a priority during those days but my grandfather had a mindset of earlier generations. Staying around my grandfather impacted positively in me as I realized the value of education and being aggressive towards achieving my life goals. My grandfather had a unique way of showing love. He had an exemplary way of loving his wife and children. He loved me so much and always wanted to have me around when doing his work. He always said that he didn’t want his grandchildren to grow into lazy adults. He also trained his children to become independence so that they could be successful in life. My grandfather contributed a great deal to what I am today. I am able to love my family and take care of them just like my grandfather did. My grandfather had a character of not holding back in anything that came his way. He taught me to always go for what I want and never give up easily in life (Ritchie, 31). This is a character that I have always upheld even in my education, as well as, in all my workplaces. He described a person who gives up easily as a failure and that they will never be successful. In conclusion, the experience I always had with Ali was that it is important for any child to have a grandfather. His demise affected me strongly and still affects me to date. He was a friend and grandfather I will never

Reflection on the Research Paper Essay Example | Topics and Well Written Essays - 500 words

Reflection on the Research Paper - Essay Example This is because, as I was reading through the articles, I made a list of all the cited causes. To be honest, my main concern was the identification of all causes and writing as comprehensive a research as possible. As this strategy turned out to be incorrect, I had to reread the articles with a different purpose in mind - the identification of the root causes. As none of the articles accessed or handed out as part of our class readings outlined the root causes for the failure of retail chain internationalization projects, I had to reflect upon the various causes, establish correlations between them, and relate them back to theory. Not only did doing so give me a deeper understanding of the problems confronting the internationalization of retail chains but, it gave me a better grasp of theory. Accordingly, the very nature of the assignment, and the supposed imbalance between word limit and the vast array of causes for failure, were learning experiences in themselves. As my initial approach had been incorrect, forcing me to reread each article more than once, I gained a greater familiarity with the different writers in the field, to the extent that I was able to compare the worth of each. While not claiming that any of the writers or theorists whose material we studied lacked substance or value, I personally found the most informative, hence more valuable, to be Brown and Palmer.

Teacher-Student Interaction In Classrooms

Teacher-Student Interaction In Classrooms The education system in Pakistan depicts an undesirable situation, especially the classroom environment. Teaching learning process in the country at secondary and tertiary level is too weak and our classroom environment is totally based on rote memorization. There is no provision for the development of intellectual and thinking skills among students who are given very less time for active participation and interaction. The teacher seems to be in a very dominant role in the class. Unfortunately, poorly structured classroom quickly deteriorate into a vacuous waste of time. Recent research on teaching effectiveness based on large-scale meta-analysis conducted by Walberg (1986) indicates that the seven factors are key elements of effective teaching: engaged academic learning time, use of positive reinforcement, cooperative learning activities, positive class atmosphere, higher-order questioning, cues and feedback and use of advance organizers. The system of interaction developed by Flander shows how these elements fit together in actual classroom interaction. Role of the teacher in making classroom climate conducive for learning is highly crucial. The classroom climate is built up by the pattern of interaction between teacher and students verbal exchanges, asking questions, responding and reacting. The most important factor in a classroom situation are the interactions and exchanges initiated by the teacher and students. Jackson (1968) reports that teachers are typically involved in more than 1,000 verbal exchanges with their students every day. There is a lot of talking; enough to give even the strongest vocal cords a severe case of laryngitis. Count the number of verbal exchanges teachers have with their students and the count during a classroom scene will give an idea of how much teachers talk. The present study will be designed to investigate the patterns of classroom interaction at Elementary level in the light of Flanders interaction analysis system in Khyber Pakhtunkhwa Province of Pakistan. The study will be further delimited to cities of Kohat and Peshawar. Statement of the Problem The problem taken up for investigation can be stated in precise term as à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"A Study of Teacher Student Interaction in Classrooms at Elementary Level in Khyber Pakhtunkhwaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ . Objectives The objectives of the study will be To explore the patterns of classroom interaction at elementary level in the light of Flanders interaction analysis. Hypothesis About two-third of classroom time is devoted to talking at s elementary level. About two-third of the talking time, the person talking is the teacher at elementary level. About two-third of the teachers talk is direct (that is, lecturing, directing and controlling) at elementary level. Review of Related Literature Interaction between teacher and students is essential in the teaching learning process. Teacher and student both are the key elements of this process. Different educationist like Good lad, (1984) Bellack (1965) and Jackson (1968) conducted researches studies. Among these researchers, Flander (1963) conducted research on classroom interaction and developed an instrument called Flanders interaction analysis with which he was able to categorize student and teacher verbal behavior. The system tells a great deal about the nature and quality of classroom verbal interaction. As a result of applying his interaction analysis system in Classroom settings involving teachers, Flanders came up with the rule of two third. lie found that someone is talking during two third of the Classroom time. Approximately two-third of that time, the person doing the talking is the teacher. Two-third of the teachers talk is what Flanders calls direct talk. Flander suggests that this two third pattern has unfortunate consequences in that students are forced into a passive role that eventually results in negatives attitudes, lower achievement, and a general dependency on the teacher. To use the Flanders Interaction Analysis, one codes the verbal interaction in 1 in 10 categories, plots the coded data onto a matrix, and analyses the matrix. Categories for Interaction Analysis: Indirect Teachers Talk Accepts feelings. Acknowledges student-expressed emotions (feelings) in a non threatening manner. Praises or encourages and provides positive reinforcement of student contribution. Accepts or uses ideas of students and clarifies, develops, or refers to student contribution of ten non evaluative. Asks questions, solicits information or opinion (not rhetorically) Lectures, presents information, opinion of orientation; perhaps includes Gives directions supplies direction or suggestion with which a student is expected to comply. Criticizes or justifies authority and offers negative evaluation of student contributions or places emphasis on teachers authoritative position. Student talk-response, gives a response to the teachers question, usually a predictable answer. Student talk-initiation initiates a response that is unpredictable or creative in content. Silence or confusion leaves periods of silence or inaudible verbalization Pedagogical Game Bellack (1965) has analyzed verbal exchanges between teacher and student and likened them to a pedagogical game. The game is so cyclical and occurs so frequently that many teachers and students do not even know that they are playing. There are four moves: The teacher provides information, directions and introduces the topics. The teacher asks a question. The students answers the question, or tries to The teacher reacts to the students answer and provides feedback. These four steps make up a pedagogical cycle. Teachers initiate about 85 percent of the cycles, which are used over and over again in classroom interaction. Although these cycles can be found in a majority of classrooms, the quality and effectiveness of these four steps vary widely. When teachers learn to enhance and rune each of the moves of the pedagogical cycle, student achievement is increased. Doland (1985) asks Have you ever been to a class where the teacher is bombarded with the question? `I dont get what you mean. When such complaints are constant in a class, it is a sure sign that the teacher is not making effective use of an essential teaching skill: clarity and academics structure. A growing body of research makes it clear that these skills are related to student achievement. Students, therefore, need a clear understanding of what they are expected to learn and they need to be motivated to learn it. Effective structuring sets the stage for learning and typically occurs at the beginning of the lesson. Although the length of structure will vary depending on the age, ability and background of the students and difficulty of the subject matter, the following components are usually build in an effective academic structure. a. Objectives. Let the students know the objectives of each lesson. They, like the teacher, need a road map of where they are going and why. Review. Help students review prior learning before presenting new information. If there is confusion, correct each. Motivation. Create an anticipatory set that motivates students to listen to the presentation. This can be done through an intriguing question, an anecdote, a joke or interesting teaching materials. Transition. Relate new information to previously attained knowledge and experience. Provide ties and connections that will help students integrate old and new information. Clarification Break down a large body of information. Do not inundate students with too many facts. Ibis is particularly true for young children and slower learners, although it also applies to older and faster learners. Examples. Give several examples and illustration to explain main points and ideas. Directions. Give directions distinctly and slowly. If students are confused about what they are supposed to do, repeat or break information into small segments. Enthusiasm. Demonstrate personal enthusiasm for the academic content. Make it clear why the information is interesting and important. Closure. Close the lesson with brief review or summary. The majority in academic structuring takes place at the beginning of the lesson, but there may be several points throughout the lesson where sub-structuring or brief presentation of information are also necessary. Substructures initiate new pedagogical cycles and allow the discussion to continue. A clear summary or review is also important at the close of the lesson. Good questioning is at the very core of good teaching. As John Dewey (1933) said. To question well is to teach well. In the skilful use of the questions more than anything else lies the fine art of teaching. Since questioning is a key element iii guiding learning, all students should have equal access to classroom questions and academic interaction. If you want all students, and not just the quickest and most assertive, to answer questions, establish a protocol for participation and interaction. For example, make a rule that students must raise their hands and be called on before they may talk. (Donald, 1985). Although it is important to keep classroom discussion moving at a brisk pace, sometimes teachers push forward too rapidly. Slowing down at two key places during classroom discussion can usually improve the effectiveness and quality of classroom responses. In the research on classroom interaction, this slowing down is called wait time. Mary (1986) research shows that after asking a question, teachers typically wait only one second or less for a student response (wait time 1). If the response is not forthcoming in that time, teachers rephrase the question, asks another student to answer it, or answer it themselves. If teachers can learn to increase their wait time from one second to 3-5 seconds, significant improvements in the quantity and quality of student response usually will take place. There is another point in classroom discussion when wait time can be increased. After students complete an answer, teachers often begin their reaction or their next question before a second has passed (wait time 2). Once again, it is important for teachers to increase their wait time from one second to 3-5 seconds. Based on her research, Mary (1986) has determined that increasing the pause after student gives an answer is equally as important as increasing wait time. Resultantly, classroom interaction is changed in several posit ive ways. Recently, attention has been directed not only at how teachers ask questions, but also at how they respond to student answers. A study analyzing classroom interaction in more than 100 classrooms in five states found that teachers generally use four types of reactions. Praise. Positive comments about student work, such as Excellent, good job. Acceptance. Comments such as Uh-huh and Okay which acknowledge that student answers are acceptable. Remediation. Comments that encourage a more accurate student response or encourage student to think more clearly, creatively, logically. Sample remediation comments include Try again, Sharpen your answer, Check your addition, Criticism. A clear statement that an answer is inaccurate or a behavior paper) as well as comments that simply indicate an answer is not correct (Your answer to the third question is wrong) Good lad (1984) said that a snapshot of classrooms taken at random would in all likelihood show teachers talking and questioning and students listening and responding. Further, observations in 1000 classrooms showed that teachers interact less and less with students as they go through the grades. The elementary classroom is more interactive than the high school one; the high school classroom is more interactive than college. Most students play a more passive role in classroom interaction at the end of the schooling process than at its beginning. Ironically, interviews with students show that they are happiest when they are actively involved in their learning. Communications and Interaction Education with its correlated activities of teaching and learning involves communication as well as reciprocal interaction between the teacher and pupils, as channels of realizing its objectives. Communication is a Latin word, meaning common. Hence communication implies having common experiences with other people. The word communication means a wide variety of things to different people. The following are some of the widely accepted definitions for communication. Communication means sharing of ideas and feelings in a mood of mutuality. Communication involves interaction which encourages give and take. This provides feedback to persons involved in exchanging ideas. Communication is a process of sharing of experiences till it becomes a common possession. Effective communication is a two-way process including feedback and interaction. It is rather difficult, if not increasingly impossible, to provide children with actual first-hand experiences as the world becomes increasingly complex. Obviously, some substitute experience must be evolved and used to enable children to understand and conceptualize their world. This is the essence of communication as an integral part of teaching. Teachers Behavior and Classroom Interaction Teaching behavior is an act of the teacher which occurs in the context of classroom interaction. Teachers behave in different ways and therefore there are different types of classroom interactions. Some teachers are very strict and some are very kind and lenient. Some are witty and humorous and some are dull. There are some who are very stern and serious all the time. Certainly, the teachers behavior pattern sets the pattern of pupil behavior in a classroom. The teachers behavior tends to create an atmosphere which is described as classroom climate. We may classify the teachers classroom behavior into two categories (1) Demonstrative and (2) integrative. When a teacher talks, commands, restricts pupils freedom to talk, he is dominative. When he allows pupils to talk, ask questions, accepts their ideas and stimulates their participation in class activities, he is integrative. It is, therefore, the teachers behavior which sets the pattern for learning atmosphere or climate in the classroom. If he is generally dominant, he promotes such a climate in the class. If he is generally integrative, he aids in integrative climate. Techniques of interaction analysis have been helpful in the analysis of teaching behavior. Although only a small proportion of verbal communication is recorded, it is possible to infer about classroom events. It is possible to estimate the initiation and response on the part of the teacher and pupils and a number of other interesting features of teacher- pupils relationship. (Amidon Hunter, 1967). Interaction Analysis Interaction analysis is a process of encoding and decoding the study pattern of teaching and learning. In the coding process, categories of classifying statements are established, a code symbol is assigned to each category and a trained observer records by jotting down code symbols. In the decoding step, a trained analyst interprets the display of coded data even though he may not have been present when the data were collected. Although there are many systems for coding spontaneous verbal communication in classroom, typical system for interaction analysis will usually include: a. A set of categories, each defined clearly. A procedure for observation and a set of ground rules which govern the coding process, Steps for tabulating data in order to arrange a display, and suggestion which can be followed in some of the more common application. Classroom interaction analysis can be used for in service and pre-service education in order to help teachers improve classroom instniction. This requires some kind of objective feedback to the person who is trying to change his behavior. Classroom Interaction Technique Study of classroom had always deserved the attention of research workers and, as a result, it was in the late 1930s that the analysis of teaching behavior was used by Anderson. He was interested in developing a reliable technique for the measurement of domination and of socially integrative behavior in teachers contact with children. Although classroom observation has been there in training programmes for a long time now, objective and reliable scales of observation is of recent origin. Traditional observation relied on subjective estimates and could not be quantified. The observational techniques have mechanical devices against subjective examination by the observer. Some of the popular observation schedules were developed over the past few years (Amidon and Hough, 1970). RESEARCH METHODOLOGY RESEARCH DESIGN The study will focus on patterns of classroom interaction at Elementary level in the light of Flanders Interaction Analysis. This study will be an observational type of the descriptive method. The following procedure will be adopted for studying patterns of classroom interaction. POPULATION As the purpose of the study will be to explore the patterns of classroom interaction at Elementary level in the light of Flanders Interaction analysis, so the target population comprised all the Elementary level classrooms in Khyber Pakhtunkhwa. SAMPLE The sample of the study will be consisted of twenty-five classrooms at Elementary level. The number of observed teachers will be twenty five at Elementary level. The number of observed students will be fifteen hundred. All the twenty five classes of the above level will be selected randomly. RESEARCH INSTRUMENTS The research instrument will be Flanders Interaction Analysis for observing and measuring classroom interaction patterns. This instrument was developed by Flander (1970)and has been used extensively in various studies regarding classroom interaction. The items in the Flanders interaction analysis will be converted in an observation sheet called coding chart as illustrated by Gay (2000). The Flanders Interaction Analysis system and specimen of observational sheet is given below. FLANDERS INTERACTION ANALYSIS SYSTEM TEACHER TALK DIRECT INDI RECT Accepts Feelings: Accepts and clarifies the tone of feeling of the students in an unthreatening manner. Feelings may be positive or negative. Predicting or recalling feelings are included. Praises or Encourages: Praises or encourages students action or behavior. Jokes that release tension, not at the expenses of another individual; nodding head and saying um hm? or go on are included. Accepts or uses ideas of students: Clarifies, builds, or develops ideas suggested by a student. As teacher brings more of his or her own ideas into play, shift to # 5. Asks Questions: Asks questions about content or procedure with the intent that the student answers. Lecturing: Gives facts or opinions about content or procedure, expresses his or her ideas, asking rhetorical questions. Giving Directions: gives directions, commands, or orders that students are expected to comply with. Criticizing or Justifying Authority: gives statements that are intended to change student behavior from unacceptable to acceptable pattern; bawling someone out; stating why the teacher is doing in the context of what he or she is doing with extreme self-reference. Student talk-response: Talk by students in response to teacher. Teacher initiates the contact or solicits students statement Studentà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s talk-initiation: Talk initiated by students. If calling on student is only to indicate who may talk next, observer must decide whether student wanted to talk. Silence or confusion: Pauses, short periods of silence, and periods of confusion in which communication cannot be understood by the observer. Subject: The above observational sheet represents 90 seconds for 10 categories of FIA. Each block in observational sheet represents 3 seconds. PROCEDURE The design of the study will be observational, In order to secure data, Flanders Interaction Analysis procedure will be employed to observe classroom interaction patterns in Elementary level classrooms. The following observation procedure will be adopted: 1. In the each class of 45 minutes duration, 13.50 minutes (810 secs) will be used for observation. 13.50 minutes (810 secs) will be divided in to nine observation session. Each observation session will be for the duration of 1 .30 minutes (90 secs). One observation sheet will be used for each observation session of 90 seconds. Each observation session will constitute 30 observation periods. Each observation period will be of 3 seconds duration. The teachers behaviour in each observation period of 3 seconds will be observed, classified and recorded in the relevant block of the observation sheet till the termination of observation session of 90 seconds. Stopwatch will be used to note initiation and expiry of each observation period of 3 seconds. 9. Total time for observation in a single classroom will be 13.50 minutes DATA COLLECTION The observational session will be an interesting stage for the researcher. He will visit different classrooms, with different subject matter and with different teachers. Twenty five classes (as mentioned in sample) will be observed in a period of 3 months. DATA ANALYSIS Data collected through the above mentioned research instrument will be coded in the observation sheets. Each table will be analysed and interpreted by using percentages. In order to calculate, all the categories from category 1 to 10 will be added and the mean and standard deviation of 10 categories for 25 Elementary classes will be calculated. LITERATURE CITED Amidon E. and N. Flanders. 1967. Interaction Analysis as a Feedback System. Theory: Research, and Application. Addison-Wesley Reading, MA, USA Pp.121-140. Amidon, E. and J. Hough. 1970 Interaction Analysis: Theory, Research, and Application. Addison-wesley Reading, MA. USA Ppl 14-1 18. Amidon, E. and E. Hunter. 1967. Verbal Interaction in the Classroom: The verbal interaction category system. Addison-wesley. Reading, MA: USA P 52. Anderson, L. W. and R. B. Burns. 1989. Research in Classrooms: The study of teachers, Teaching and Instruction. Pergamon Press New York. P.101. Bellack, A. 1965. The language of the Classroom. Teacher college press, New York. Bruner, J. 1966 Towards a theory of Instruction. Cambridge, Mass, Belknap Press, Harvard University. Pp 87-99. Dewey, J. 1933. How we think. D.C.I:leath, Boston.P.266 Donald, E. 1985. Applying Research on Teacher Clarity: Journal of Teacher Education, New York.P.44-48 Flander, N. 1963. Intent, Action and Feed back, A preparation for teaching. Journal of Teacher of Education. New York. Pp25 1-260. Flander, N. 1967 Teacher Influence in the Classroom. Interaction analysis: theory, research, and application Addison-Wesley. Reading, MA:USA. Pp 103-116. Flander, N. 1970 Analyzing Teacher Behavior. Addison-Wesley. Reading, Mass: P.171 Flander, N, and G. Morine. 1973 The Assessment of Proper Control and Suitable learning environment. In N. L. Gage (Ed). Mandated evaluation of educators. Stanford California Center for Research and Development in Teaching. Pp 73-78 Gage, N. L. 1978. The Scientific Basis for the Art of Teaching. Teachers College Press. New York: P-287 Gay,L R. 2000. Competencies for Analysis and Application (5h ed). Educational Research. Florida International University. Pp.448-457. Goodlad, J. 1984. A Place Called Classroom. McGraw Hill Publishing Company, New York. P.387-91. Jackson, W. P. 1968. Life In Classroom. Hold, Rinehart, New YOrk.P.69. Medley and Mitzel. 1963. Observational schedule. Interaction Analysis, University Press, New Delhi P.86. Mark N. 1994. Problem Based Learning, McGraw Hill, New York. p 110.